Investor brief · confidential

Connected infrastructure
for Australian childcare.

Simply Safe Group™ is building the operating system early childhood has been missing — one source of truth across ratios, allergies, routines, handovers, observations and compliance. Founder-led. Exceeding NQS by design. Opening pilot sites now.

The problem

Paperwork has replaced presence.

Australian early childhood is in workforce crisis. Educators spend hours each day on fragmented systems, duplicate data entry, and compliance theatre — while children wait for the adult in the room to look up.

Workforce collapse

Burnout, attrition and casual reliance are at record highs. Educators are leaving the sector faster than they can be replaced.

Child-safety failures

Public inquiries, regulator warnings and family trust at a low. The cost of getting this wrong is no longer abstract.

Fragmented tools

Centres run on 5–10 disconnected systems. None of them talk to each other. None of them were built for the floor.

The solution

One iPad per room. One source of truth.

Simply Safe Connect™ is connected operational infrastructure for childcare. Built around Exceeding NQS practice, not paperwork — so educators get time back with the children.

Live ratios, allergies and routines on every device
Handover, observations and incidents in one flow
Compliance and regulator-ready evidence by default
Role-aware: director, room leader, educator, chef, casual, parent
Designed for the floor — not the back office
Australian-built, Australian-hosted, privacy-first
Why now

The window is open.

Regulatory pressure, public scrutiny and educator demand are converging. Centres are actively looking for a way forward — and there is no incumbent operating system for the floor.

Productivity Commission

Recommending major reform to ECEC operations and quality systems.

ACECQA / NQF

Tightening expectations on evidence, ratios and child-safe practice.

Sector demand

Directors are openly asking for connected tools their teams will actually use.

Traction

Built. Tested. Opening pilots.

The platform is functional today across every role on the floor. We are now opening a small number of pilot sites with no cost to participate.

Product

  • • 20+ role-aware workflows live
  • • Director, room leader, educator, chef, casual, parent views
  • • Incident, handover, signoff, audit, compliance all connected
  • • Privacy-first architecture with row-level security

Pipeline

  • • Pilot conversations underway with Australian centres
  • • Founder-led outreach to directors and operators
  • • Educator research informing every release
  • • Roadmap shaped by frontline feedback, not assumptions
Founder

Why I'm building this.

I've spent my career on the floor of Australian childcare. I know what educators carry, and I know what children deserve. Simply Safe Group™ exists because no one else was going to build this from the inside out.

Leann Wise-Proto · Founder
The conversation

What we're looking for.

We are in early conversations with strategic partners and aligned investors who understand Australian early childhood and want to back infrastructure that puts children and educators first.

Let's talk.

If this resonates, the best next step is a 20-minute call. No deck required — I'd rather walk you through the product and the thinking behind it.